Let's cover some simple points:
Exclamation points = bad
Active voice = good
Buried lede = bad
Short paragraphs = good
Cliche-based headlines = bad
Pithy headlines = good
Attribution other than "said" = bad
Accurate reproduction of quotes = good
Dashing out profanity = bad
Wide array of pertinent sources = good
No attribution = bad
Carefully written captions = good
Simple-minded lists = bad