Efforting Away

When last we checked, in October, Copy Massage was the third hit on Google when some poor sap searched for the abomination of a word "efforting."

I'm pleased to report that the blog is now up to No. 2.

First place? It's a column by Barbara Wallraff. She writes:

There'’s no point in inventing "“efforting"ƒ” when so many familiar verbs are available to do its job. Make an effort -- will you? -- to persuade your colleague that "“I am efforting" is foolish English.

I couldn't have said it better myself.